How To Choose The Best Layout For Your Exhibition Stand

The basic, entry level stand type at most trade shows and available in blocks or rows. Usually offered as shell scheme they are open on one or two sides and generally range from 6sqm to approx 24sqm. Only visible to your audience on limited sides, they are often a more affordable option, and provide lots of wall space to highlight information to customers. They often come with carpet and furniture included. If you would like to maximise the space we recommend a shell scheme kit for your exhibition display.

This allows you to seamlessly showcase your band messaging with flawless graphics, whilst also maximising your floor space. Alternatively, you can just use posters or floor standing banners or pull ups.

Open on two sides, this is your entry level to space only stands. Space only is exactly what it says - you are buying the space on the floorplan and will need to provide everything else yourself - walls, carpet or floorcovering and furniture. This gives you blank canvas to show off your brand and creates more visibility for your exhibition stand for greater audience exposure. Being a more accessible and usually larger option, there is the opportunity to integrate seating spaces, accessories, AV or brand activations to create a buzz and attract your customers.

You can work with your design team to tell your brand story across your exhibition graphics and can include design features such as arches or lighting.

Only the back of this stand is closed, meaning there are 3 open sides for visitors to access these displays and to maximise visibility across the show floor. 

There are lots of opportunities for a more creative exhibition stand, as you have room to incorporate meeting areas, demonstration spaces and welcome desks. Here you can be more creative with your exhibition stand structure and how you can present your brand in a visually unique and 3-dimensional way.

Providing 360 degree visibility, this is your chance to ready get creative with your exhibition stand design. With no walls provided, this is an area where you would usually rely heavily on an expert stand designer to understand your goals and what you hope to achieve.

This style of stand has maximum flexibility to divide your space into a variety of sections using strategic design features. It also allows you to utilise different wall options including LED video walls, lightboxes or even sleek dividers to attract your customers in a variety of ways.

You can build in storage cupboards, meeting rooms and zone different areas for product display, demos and quiet meeting space.